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At the starting gate, concentration is maximum, breathing is deep, the sound of the stopwatch marks the time and mixes with the strong one of the athlete's heart, tense towards the next explosion of nerves and muscles but it is the rhythm of a heart different that this year predominates and makes itself felt on everyone in the starting area: it's a new rhythm, unusual for the World Cup. A music, a samba that a young Norwegian heart of Brazilian origins is bringing to international skiing. The rhythm of a different way of dealing with commitment.
A rhythm that could not fail to involve ENERGIAPURA which together with Lucas Braathen invites fans to dance: VAMOS DANCAR! The line of impact protection and free time clothing named after the style and lightness of Lucas.
LUCAS BRAATHEN, SLALOM WORLD CUP WINNER 2023
LIFE, a line of clothing made
with recycled and recyclable materials, a line
dedicated to life..